A polished Shopify build rooted in ACME Marine's identity, built around the way boaters and dealers actually shop.

ACME Marine has spent decades earning a reputation as one of the most trusted names in boat propellers, but its digital presence hasn't kept pace. Customers shopping for props face a complex buying decision that depends on boat type, engine specs, and intended use. Without the right guidance, that complexity becomes friction.

We built a commerce experience that mirrors the way boaters actually shop. At the center is a custom propeller recommendation engine, built on a Craft CMS-Shopify integration, that walks customers through their specs and surfaces the right prop for their setup. It feels less like an e-commerce transaction and more like talking to someone who knows what they're doing.

We also built one of the earliest Shopify B2B storefronts, giving ACME a dedicated channel to sell to dealers and distribution partners at differentiated price points. The result is a commerce ecosystem that works for first-time buyers and trade partners alike.