A powerful e-commerce experience built for the demands of HVAC and plumbing pros, from fittings to full project fulfillment.
Mid-City Supply has been a trusted name in the trades since 1947 — a third-generation, family-owned wholesale distributor serving contractors and homebuilders across Indiana and Michigan with plumbing, HVAC, refrigeration, and industrial supplies. But a legacy built on personal service and deep product expertise deserves a digital experience that meets the same standard. Their existing site made it difficult for busy contractors to quickly locate what they needed across a massive catalog, compare products, and place orders without friction — time nobody in the trades has to spare.
We focused on bringing the same clarity and confidence Mid-City delivers in person to their online experience. That meant rethinking how a sprawling inventory of professional-grade supplies gets organized, surfaced, and purchased. Prioritizing speed and findability for contractors who know exactly what they need, while making the experience approachable enough for first-time buyers navigating a complex product set.
The result is a more capable e-commerce platform that matches the scale and reputation of the business behind it. With competitive wholesale pricing and a partnership philosophy at the core, Mid-City now has a digital presence that reflects what they've always been: A reliable, knowledgeable resource for the pros who keep homes and buildings running.
Task: Build a fast, product-discoverable website with seamless integration to an existing Eclipse backend system
Mid-City Supply has spent decades earning the trust of contractors across the Midwest, but their digital presence wasn't reflecting the quality and depth of what they actually offer. The existing site was difficult to navigate, slow to load, and visually out of step with the professional standard their customers expect. For contractors on a job site who need to find a part fast and get back to work, that friction has real consequences.
We set out to build something worthy of the brand. That meant engineering a dealer locator that makes it easy to find the nearest branch, advanced product filtering that cuts through a deep catalog without the guesswork, and a product grouping system that lets frequent buyers build and re-order their go-to supplies in just a few clicks. Behind the scenes, we built a robust CMS that puts content control in Mid-City's hands, so day-to-day updates, promotions, and product merchandising don't require a developer.
The result is a platform built for the way contractors actually work. Whether someone is locating the closest branch, tracking down a specific fitting, or restocking a recurring order, every part of the experience is designed to get them in and out quickly with exactly what they need.
