A modern Shopify experience that highlights the story, flavor, and feel of every roast.
For more than 40 years, Schuil Coffee Company has been roasting specialty coffee with a focus on quality, consistency, and community. As Michigan’s first specialty coffee roaster, Schuil has built a loyal customer base through premium blends, flavored coffees, subscriptions, and a welcoming in-store experience that feels just as personal online as it does in their cafés.
We partnered with Schuil Coffee to elevate their Shopify experience and create a digital storefront that supports both retail and subscription growth while staying true to the brand's warmth and personality. The result is a modern ecommerce experience designed to simplify discovery, improve conversion, and create a seamless customer journey across coffee, tea, subscriptions, and merchandise.
Built for the Way Schuil's Customers Shop
A significant portion of Schuil’s customers shop on their phones. Whether they’re reordering a favorite roast or browsing for something new. The previous experience made that harder than it needed to be, with clunky navigation, inconsistent layouts, and unnecessary friction throughout the buying process.
We approached mobile as the primary experience, not an afterthought. Every interaction was simplified and streamlined. From navigation and product discovery to subscriptions and checkout, key actions are easier to find, product information is clearer, and the overall flow is designed for quick, intuitive decision-making on a smaller screen.
The result is a mobile experience that feels fast, clean, and effortless. It reduces friction at every step, supports repeat purchases, and makes it easy for customers to engage with Schuil wherever they are. Whether it’s a quick reorder in the morning or discovering something new on the go.
A Better Way to Bundle
Schuil’s product lineup offers a wide range of flavors and roasts, but the existing experience didn’t make it easy for customers to explore that variety in a meaningful way. Shoppers were limited to purchasing individual bags, with little guidance or flexibility to try new combinations or build something tailored to their preferences.
We introduced a custom bundle builder designed to change that. The experience allows customers to mix and match coffees, explore new flavors, and create their own curated box—all within a simple, guided flow. It’s flexible enough for seasoned buyers who know exactly what they want, while still being approachable for customers looking to discover something new.
The result is a more engaging and personalized shopping experience that encourages exploration and increases average order value. It gives customers more control, more variety, and more reasons to come back—while giving Schuil a powerful new way to showcase the depth of their product lineup.
Tim V. - Owner / CEO
